This branding project was called Body Candy, and it included the logo, corporate identity and packaging for 5 body washes and lotions with wonderful and amazing fragrances. The line of the products supposed to be very colorful and whimsical to attract women from 15 to 35. All of them vere suposed to follow one theme, have same appearance on each, different in nature, yet consistent with the brand. I chose to bring the brand closer to customers by coming up with the playful girl characters that interact with their surroundings based on the name of the specific fragrance. I also worked around fun, vibrant and attention grabing colors.