The work on a logo for Kool Kitchen Essentials was fun. They sell cool kitchen gadgets for food lovers. Their target market are men and women aged between 20-50 looking for new cool things to make life easier. Luxurious, modern, playful, but mature was something that fited this business. The final logo incorporates the playful with the elegant and mature look, and leaves the space for a viewer to think of a back story behind a logo.